Product Marketing Manager – Pharmaceutical (Hospital Channel)

Otsuka people creating new products
for better health worldwide

is our philosophy that all Otsuka family globally know that they will be highly valued and encouraged to fulfill their potentials. We provide a welcoming, friendly and inspiring work environment that nurtures their growth and passion, as an individual and as part of a team, and stimulates their creativity that make us a unique and great place to work. The pharmaceutical company with our business includes manufacturing, trading, import and export of nutrition and pharmaceutical products. Total employees: Manufacturing 700 person, Head office (Sales and Business support) 200 person.

Report To: Group Product Marketing Manager

Job Summary:
The Product Manager will be responsible for developing and executing marketing strategies for pharmaceutical products in the hospital channel. This role focuses on driving product growth, strengthening relationships with healthcare professionals (HCPs), and supporting the sales team to achieve business objectives in line with company strategy and compliance standards.

Job Responsibility:

• Develop new KOLs and engage existing KOLs to sustain strong networking and content development.
• Monitor market dynamics as well as competitor activities and adjust strategies accordingly.
• Develop, implement marketing strategies and monitor the annual marketing plan, promotional activities and profit objectives to achieve both short and long-term goals.
• Conduct internal product/disease knowledge training for sales teams and external product presentation to ensure that product trainings and marketing activities implemented have strong and good impacts for sales achievement.
• Providing marketing activities for both internal and external customers to ensure the continued growth and profitability of the responsible product portfolio.
• Develop a comprehensive product strategy and budget plan based on market insights and company guidelines to achieve sales targets.
• Create annual forecasts, promotional budgets and formulate effective promotional strategies for each product under your responsibility.
• Collaborate with field service and sales teams to improve products and platforms and increase customer satisfaction. Working with corporate/regional team in product related activities.

Qualifications:

• Bachelor in Pharmaceutical science or Health science. Master’s degree in business administration or marketing would be an advantage.
• Minimum 5 years of experiences in roles as Product Manager/ Assistant Product Manager with a focus on ethical channel in Pharmaceutical/Healthcare Business. (Psychiatry & Neurology is preferable)
• Strong exposure to Hospital Channel Marketing.
• Experience working closely with sales teams and KOLs.
• Strategic thinking, strong leadership with results-driven mindset and excellent communication skill.
• Proactive with good interpersonal skills and good problem solving.
• Strong written and verbal English proficiency (TOEIC >= 700) and Computer literature.